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Sounds of Africa

Discover a show that fuses music and art. It is an invitation to experience unity and solidarity through the rhythm of African talents.

Culture, Harmony and Heritage

Immerse yourself in the boundless cultural richness of Sounds of Africa, where each note resonates in harmony with the continent's living heritage.

SOA event SOA event
SOA event SOA event

Who are we?

A revolutionizing conceptual event in the industry.

Sounds of Africa positions itself as a key event to enrich Morocco's cultural landscape. It aims to develop music in Morocco while promoting essential values such as cohesion, solidarity, and kindness. This show combines live performances, music, dance, artistic creations, and much more.

SOA is an initiative dedicated to expanding art and music, bringing together DJs, singers, artists, and craftsmen from Morocco and Africa. It showcases an open Morocco and Africa's international influence, fostering exchanges between communities.

Artists & Music

We collaborate with the biggest stars in music, particularly in Afro house, while providing a unique platform for international artists to perform in Africa. We also support emerging talents by offering them tangible opportunities to perform on stage.

SOA Records

Sounds of Africa Records is committed to developing African music production by empowering the next generation of artists and producers. Dedicated to the growth of musical talent, SOA aims to elevate African music to new heights. At the forefront of a musical renaissance, SOA showcases rich and diverse sounds to introduce them to the world.

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So'Art

SO'ART is an initiative dedicated to the promotion of visual arts, bringing together forms of expression such as painting, sculpture, and more. Through this platform, we provide a space for both emerging and established artists to exhibit their work and share their vision with a broad and diverse audience. SO'ART is committed to supporting creativity by organizing exhibitions, workshops, and cultural events that celebrate the richness of contemporary art. By encouraging artistic innovation, we contribute to enhancing cultural prominence and raising awareness about the importance of art in our society.

Photo Neon

Neon light by Amina Benbouchta

Elle explore l’espace entre sculpture et installation. Son approche polymorphe — interroge les relations entre environnement, objets et figure humaine. Elle crée un langage symbolique rendant visible l'invisible. Cette œuvres révèle une réflexion quasi divinepar une femme contemporaine.

Photo Neon

Poem by Joël Andrianomearisoa:

Joël Andrianomearisoa, artiste d’Antananarivo, qui explore diverses matières avec une prédilection pour le noir. Son art, centré sur les relations humaines, mêle fragilité et passion a collaborer avec Sounds of Africa pour l’écriture de ce poème éphémère.

Photo Neon

Sculpture by Lahcen Iwi:

Artiste marocain qui transforme des pneus usagés en œuvres d'art uniques. Inspiré par son père artisan, il sculpte en développant des techniques rares. Ses créations, alliant structures en bois et textures variées de pneus, se distinguent par leur précision et leur finition remarquable.

SOA Experience

SOA Experience is an extension of the festival, offered in an ultra-exclusive format. This concept takes place in both unusual and extraordinary venues, carefully selected to provide a unique experience for our guests. Whether it’s an event on secret beaches, in historic palaces, on panoramic rooftops, or a soirée at sea, each location embodies the perfect blend of natural beauty and artistic creativity. SOA Experience is more than just an event; it’s a sensory journey where music, art, and exceptional settings come together to create an intimate and memorable atmosphere. This exclusive space is designed for a select audience, allowing for privileged interactions with artists and rare moments of exchange, in an ambiance where elegance meets authenticity. It’s a celebration of music, as well as the art of living, in venues that leave a lasting impression.

Become a Partner: A Unique Opportunity

Become a sponsor of a major event offering unparalleled media visibility. With advertisements reaching over 2.6 million people through social media, radio, and other media, we provide you with an exceptional exposure platform.

Our creative team will assist you in creating exclusive content related to your products. As a partner, you will gain increased visibility with a diverse and engaged audience that continues to grow with each edition. This event attracts a young and dynamic crowd, presenting a unique opportunity for brands to connect with the decision-makers of tomorrow.

Sponsors will enjoy numerous exclusive benefits, such as presence on communication materials, access to the Sounds of Africa music library, meetings with artists, and the use of our event space for your marketing activities.

They trust us

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Embark on an Unforgettable Journey with Us

Music, Dance, Spectacle, Exchange, Culture: A Tapestry of Experiences

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